April 2010 – RandyHook

Back in 2007, Coca-Cola held a contest to see who could design the best virtual Coca-Cola machine for their corporate presence in the world of Second Life. I had only dabbled in that world, but I’m a Coca-Cola addict and I thought it was a fun idea.

Coke wanted entries to capture the essence of the brand: refreshment, joy, unity and experience. So I set to brainstorming for a machine that would encompass those ideals. Using RayDream3D (I hadn’t used Blender much yet) and Paint Shop Pro, I created a storyboard to convey my vision.

Coke scene 01 — Approaching the Coke machine

Coke scene 02 — Make a gesture to activate

Coke scene 03 — The Coca-Cola sign illuminates

Coke scene 04 — Bottle dispenses a wide spray dome

Coke scene 05 — Projectors extend around bottle

Coke scene 06 — World map is projected onto spray dome

Coke scene 07 — Bubble dispensers extend and activate

Coke scene 08 — Player points finger through a country on the dome

Coke scene 09 — Projectors overlay flag of activated country on dome

Coke scene 10 — Individual bubbles show scenes from selected country

Coke scene 11 — Player selects another country

Coke scene 12 — Flag of newly selected country is projected onto dome

Coke scene 13 — Bubbles now show scenes from both countries

Month: April 2010

Virtual Coca-Cola for Your Virtual Thirst